Media Daily: Sora’s IP shift, DJI Mini 5 Pro buzz, and what YouTube’s “inauthentic content” means for creators

The media landscape is moving fast this week. OpenAI’s Sora is back in the headlines with new controls for rightsholders and revenue-sharing, signalling a more collaborative approach to IP in AI video. For brands and agencies, that means clearer pathways to use licensed characters without legal grey zones. The Economic Times

Creators are also weighing what YouTube’s July 15 policy rename to “inauthentic content” really means. In short: heavy reuse, mass-produced, or low-transform AI content is harder to monetise—original editorial voice matters more than ever. Plan for commentary, behind-the-scenes, and value-add edits to stay safe. Google Support+1

On the gear front, early reviews say the DJI Mini 5 Pro sets a new bar for sub-250g drones—bigger 1-inch sensor, omnidirectional avoidance, and 4K/120—useful for travel shoots and social content when you need quality without weight or licensing friction. Tom's Guide

Meanwhile, Premiere Pro users should watch for the big round of new effects, transitions, and audio/timeline upgrades rolling out around MAX—handy for faster client turnarounds. Adobe Blog+1

What this means for C&C Media UK

• Lean into original narrative layers (VO, commentary, case studies) on YouTube to protect monetisation. Google Support

• Test Mini 5 Pro for agile property and tourism reels; its low-light and avoidance help on quick gigs. Tom's Guide

• Explore Sora for safe concept previz once rightsholder settings are available, especially for storyboard pitches. The Economic Times

• Upgrade project templates to take advantage of the new Premiere Pro effects for speed and polish.